Jehpoody is the brand of a video game streamer on the platform, Twitch.tv. I developed a brand style and created icons around his streamer personality to be used throughout the channel.
He wanted a fun and welcoming channel design that his followers could relate to. I developed the logo with his most recognizable facial feature and combined it with his cultural influence. The icon system includes references to his own personality, some of his favorite video games and games he streams.